“Back in 2013, when Brooklyn's home décor landscape was (as it is now) strewn with Edison bulbs and earnest, harvested-wood side tables, the quickest way to stand out was by having fun. Which is one reason why Williamsburg shop BEAM—with its purple velvet Chesterfields, constellation-print plates, and slap-in-the-face motivational posters (“Constantly fucking challenge yourself,” one reads)—was an instant hit.”

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Originally posted on: March 9, 2015